Two Prices, One Honest System.
$10.00
$10.40
Two Ways to Stay Compliant.
All 50 States
2017
Up to 4%
No Cap
Yes — in all 50 states.
Federal SCOTUS protection
2017 unanimous ruling protects price-display rights nationwide.Compliant with Visa & Mastercard
Card-network rules permit dual pricing when properly disclosed.Approved by NY State
NY Department of State explicitly lists dual pricing as compliant.Works in States with Surcharge Bans
Legal alternative in CA, CT, MA, ME — where surcharging isn't.The Benefits of Switching Now.
Works Across Industries
Clear, Upfront Pricing
More Predictable Expenses
Customer Choice at Checkout
Dual Pricing vs. Surcharging.
Dual Pricing
Legal in all 50 states
No card-network registration required
Customers see both prices before paying
Applies to credit and debit equally
Works in surcharge-ban states
Surcharging
Banned or restricted in CA, CT, MA, ME
Requires 30 day notice to card networks
Customers see surprise fee at checkout
Cannot be applied to debit cards
Capped at 4% by card networks
From Signup to First Savings.
Send Your Processing Statement
Get Your Setup
Go Live
Keep More Revenue
How Dual Pricing Works
Read the Full Document
What Merchants Ask Us Most
In our experience across 5,000+ merchants, customer attrition is minimal when dual pricing is properly disclosed. The key is upfront transparency — customers don't feel ambushed because both prices are posted everywhere. Many merchants report customer goodwill improving because cash-paying customers appreciate the discount.
Savings depend on your monthly card volume and current processing rates. A merchant doing $10,000/month typically saves about $400/month. A merchant doing $100,000/month saves around $4,000/month. Send us a recent statement and we'll give you an exact number for your business.
Yes — this is one of the major advantages of dual pricing over surcharging. Surcharges are prohibited on debit cards by federal law (the Durbin Amendment), but dual pricing can apply to all card types because it's structured as posted prices, not added fees.
Most modern POS systems and terminals (Clover, SuperSonic, Figure POS, and more) support dual pricing with a configuration update — no new hardware needed. If your current terminal can't be configured, we'll provide compatible hardware at no charge.
No long-term contract, no cancellation fee. We earn your business every month by saving you money — if dual pricing isn't working for you, you can switch back to traditional processing without penalty.
For most merchants, setup is free. We program your existing terminal, provide compliance signage, and train your staff at no charge. The only thing you pay is the standard transaction processing fee — which is now offset by the dual pricing program itself.
Dual Pricing Starter Kit.
The Dual Pricing Starter Kit is an all-in-one solution designed to help merchants implement a compliant and transparent dual pricing system — displaying both cash and card prices at the point of sale.
