Unveiling the Dual Pricing Program
At its core, the Dual Pricing Program is designed to empower merchants by enabling them to capture up to 100% of their base price revenue. It achieves this remarkable feat by introducing a novel concept: a modest non-cash charge that effectively recalibrates the pricing of goods or services, creating a dual pricing structure. This secondary price effectively offsets the processing fees that would have traditionally eaten into the merchant's earnings. The result? Merchants can now enjoy consistent profits on every transaction, regardless of whether the customer pays with cash or a credit card.